1bedrift.no partners with Coprus to ship the way their team wished more partners did.

1bedrift.no helps Norwegian sole traders and small businesses run the operational side of their company. They partnered with Coprus to rebuild the product surface and presentation site with a team that behaved like owners, not vendors.

Challenge

1bedrift.no had a strong product and a weak surface. The presentation site under-sold what the team actually did, and the signup flow lost too many of the visitors it worked hard to earn.

Previous partners had added complexity without improving outcomes. The team wanted a partner willing to behave like an owner: make calls, cut work, ship, and live with the consequences.

What mattered was the shape of the funnel and the quality of the first product experience. Everything else was secondary.

Solution

Coprus rebuilt the presentation site around the real value proposition, tightened the signup flow, and removed friction between the first visit and the first paid action.

We pushed back on ideas that did not earn their place and resisted the urge to rebuild parts of the product that were already working. The changes that shipped were the ones that moved the numbers.

The team got direct answers, fast iterations, and a partner that treated the business as if it were its own.

Results

A sharper funnel, a faster-growing customer base

Traffic to the new site grew consistently month over month, and a materially larger share of that traffic completed the new signup flow.

Paying customer acquisition more than tripled compared to the six months before launch, driven by clearer positioning and a tighter conversion path.

1bedrift.no now has a product surface that reflects what the team actually does, and a working relationship with Coprus built around continuous, disciplined shipping.

Coprus works the way we wish more software partners did — direct, fast, and unwilling to add complexity that doesn't earn its place. They behaved like owners, not vendors.
Mark Don, Product Lead, 1bedrift.no

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