Martico Romania partners with Coprus to replace a bloated brief with the system operations actually run on.

Martico came in with a long, detailed brief covering every edge case the operations team could imagine. The previous attempt to deliver it had quietly stalled. The business was running on spreadsheets and goodwill.

Leadership needed a system their operators could actually use and a client intake surface that converted real enquiries into active accounts. They did not need an internal product that tried to do everything.

The brief had to be challenged, cut, and delivered. Quickly.

Coprus worked with Martico's leadership to rank the requirements by the decisions they supported. Two-thirds of the brief came out. What remained was the thin slice that ran day-to-day operations and the front door that turned enquiries into onboarded clients.

We shipped the first usable release in under two months, then tightened it release after release based on how operators actually used it. The client intake site was rebuilt around the real conversion flow, not the old marketing structure.

The system grew only where real use demanded it. Nothing was added just because it was in the original plan.

Operators now run the business on software that reflects how work actually happens. Adoption across field and back-office teams grew quickly, and usage has stayed high.

The new client intake funnel converts a materially higher share of enquiries into onboarded accounts, with fewer drop-offs between first contact and first invoice.

Martico's leadership treats the platform as a core part of how the company runs, rather than as a perpetual internal project.